Below are some poster ideas, still working on these. The idea is to create a symbolic and image supported idea that Which? is with its customers every step.
With the aim being to package a collection of products for a hypochondriac I thought it would be interesting to package the simple non-medical cures to a common illness but make them look like a medical solution.
For example I packaged a hot water bottle for a stomach ache, most hypochondriacs would think they had a much serious problem then what they actually do, so I packaged the first solution to a stomach ache. All the projects are packaged in a simple white medical book format with a simple sticker with a medical style but with with a twist of colour.
Headach - first solution bottle of water Sore Throat - first solution ice lolly Common cold - Orange/orange juice